Coolest Cooler Breaks Kickstarter Record with Over $13 Million in Crowdfunding - Biz Epic | Small business news; tips; networking

Coolest Cooler Breaks Kickstarter Record with Over $13 Million in Crowdfunding - Biz Epic - http://www.bizepic.com

Posted by ivanpw under Startups
From http://www.bizepic.com 3515 days ago
Made Hot by: steefen on September 7, 2014 11:40 am

The Coolest cooler Kickstarter project was launched with a pledge target of $50,000. At the end, the project has raised more than $13 million.

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Comments

Written by ebele
3508 days ago

That's just mind-blowing! You set out to raise $50k. You're probably thinking there's a chance it might not work again, that you mightn't reach the funding target --- and then you end up with over $13 million?

Amazing!

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Written by ebele
3507 days ago

It reminds me of the Kickstarter for the potato salad. Did you see that one? :)

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Written by ivanpw
3507 days ago

Ebele,

Yeah - people's interest can be very unpredictable, and suprising, too.

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Written by lyceum
3508 days ago

Ivan, in this case I think that product seems to be of highest quality and this time around, just in time for the summer period.

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Written by lyceum
3510 days ago

Ivan: I am glad to see that you have the opportunity to run the same Kickstarter campaign several times. I have been thinking of this issue in the past, as I mentally prepare for creating a crowdfunding activity for my upcoming book.

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Written by ivanpw
3509 days ago

Martin,

I'm looking forward to it!

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Written by lyceum
3510 days ago

Ivan: What a cool cooler! Coolest has everything you need! I didn't know that you could do a repeat of your Kickstarter campaign. Ryan Grepper did a good timing with introducing the cooler product around summer time in the United States of America.

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Written by ivanpw
3510 days ago

Martin,

Yes - I just learned about it as I cover the Kickstarter project. Anyway, there is a great lesson for us: Timing is often more important than the quality of your product.

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