Report gives marketers valuable insights into email marketing

Report gives marketers valuable insights into email marketing Avatar Posted by JohnH under Online Marketing
From http://www.bizreport.com 3687 days ago
Made Hot by: on November 7, 2007 6:53 am
MailerMailer.com's latest Email Marketing Metrics Report looks at how subject lines and personalization affect open and click-through rates. In particular, the report found that subject lines containing 35 characters or less are 28 percent more likely to be opened. Read More

Are shoppers leaving comparison sites behind?

Are shoppers leaving comparison sites behind? Avatar Posted by alphalife under Online Marketing
From http://www.bizreport.com 3706 days ago
Made Hot by: on November 7, 2007 6:50 am
A recent survey from UK-based Quidco indicates that shoppers are changing they way they shop online. One in three UK users have stopped using the sit Read More

Small Businesses Need Helping Hand to Embrace Web Advertising

Small Businesses Need Helping Hand to Embrace Web Advertising Avatar Posted by JohnH under Online Marketing
From http://clickz.com 3699 days ago
Made Hot by: on October 30, 2007 4:49 pm
Most small business operators who shy away from online marketing fear they can't afford it, says a Opus Research survey in which 25 percent of respondents said online advertising would break their budget. Additionally, 20 percent said they believe Internet marketing is too complex, and 15 percent said they don't think they have the manpower to h Read More

Using long tail keywords in PPC

Using long tail keywords in PPC Avatar Posted by ArmadaIG under Online Marketing
From http://www.promotenews.com 3702 days ago
Made Hot by: on October 26, 2007 2:48 pm
As you're learning about search marketing and SEO, you will definitely run into the phrase "the long tail". Let's turn this odd term into a familiar one by looking into long tail keywords. What are Long Tail Keywords? When you are identifying keywords for your internet marketing (both SEO and PPC), the metric used most to compare keywords is i Read More

Shoppers' Web Savvy Prompting Online Retailers to Improve

Shoppers' Web Savvy Prompting Online Retailers to Improve Avatar Posted by dobbie under Online Marketing
From http://www.marketingcharts.com 3705 days ago
Made Hot by: on October 25, 2007 7:05 pm
With 53% of online shoppers early technology adopters, despite constituting just 36% of the North American population - retailers are feeling compell Read More

Is Your Social Media Marketing Strategy Passive or Active?

Is Your Social Media Marketing Strategy Passive or Active? Avatar Posted by wontonu under Online Marketing
From http://www.toprankblog.com 3703 days ago
Made Hot by: on October 24, 2007 1:06 pm
When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don't have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions. Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything? Read More

Do Web Ads Lack Credibility?

Do Web Ads Lack Credibility? Avatar Posted by ArmadaIG under Online Marketing
From http://www.brandweek.com 3705 days ago
Made Hot by: on October 22, 2007 4:10 pm
A new global study of consumers found that the most popular forms of Internet advertising score at the bottom when it comes to consumer trust. Nielse Read More

A “Welcome” Message Keeps 'Em Coming Back

A “Welcome” Message Keeps 'Em Coming Back Avatar Posted by suzyQ under Online Marketing
From http://blogs.mediapost.com 3703 days ago
Made Hot by: on October 22, 2007 1:20 am
Are you making the most of your "welcome" emails to customers? The Email Experience Council and the Direct Marketing Association announced the release of its second annual Retail Welcome Email Subscription Benchmark Study, examining the welcome emails of 118 of the top online retailers to identify best practices and benchmarks in the areas of me Read More

An Exercise in E-mail Design

An Exercise in E-mail Design Avatar Posted by dobbie under Online Marketing
From http://www.targetmarketingmag.com 3706 days ago
Made Hot by: on October 21, 2007 6:12 pm
If you have an e-mail design in place and want to improve results, here is a short exercise that may tell you very quickly what is and what isn't wor Read More

New tool from Google

New tool from Google Avatar Posted by administrator under Online Marketing
From http://www.bizreport.com 3706 days ago
Made Hot by: on October 20, 2007 12:47 am
A new tool has been launched by Google AdWords that will automate the process of monitoring and adjusting cost-per-click (CPC) bids to enable adverti Read More

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
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Marie Forleo Kicks Ass For Small Business @marieforleo

Marie Forleo not only talks the talk. She also walks the walk. In 2001, she quit her job in publishing and embarked on … More
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