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For part three in this series, we will look at your content channels…

You know what content you’re going to create
You’ve established your buyer personas
Now you need to determine where to post it
If your content sits on a website and no one reads it, does it do you any good? Of course not! Y Read More

By Luke Clum

Forget fliers, TV ads, and radio jingles that get stuck in your head for days on end. These days, the most cost effective and, well, outright effective way to get your brand in front of consumers is through blogging.

A well-curated blog can establish a business’ position as an in Read More

Ever feel like your website wasn’t going anywhere? Do you feel like your website could be more if you got that big break?

Stop thinking that shit is going to happen, and start making it happen. Stop thinking about your website as a blog. Think about it as a business.

This Read More

Raven Tools recently published a resource that looks at 28 SEO Metrics and how to use them to communicate the success of marketing campaigns – and thus, the value of your work – to clients.

Next, we wanted to get some different views on the topic. We asked 16 marketers from all industries and wa Read More

5 simple tips from Scott Brinker at the Chief Marketing Technologist Blog on how to present statistics in a way that enhances your credibility Read More

Four brief case studies of how retailers are leveraging the $18 billion spent on our mothers annually, and lessons we can take from their examples. Read More

I have been reading a lot of articles recently that suggest a post should contain a certain number of words, and that you should publish new content often. Many Read More

Use these tips detailing how your small business can implement and properly execute unique SEO strategies starting with keyword research through quality content. Read More

…Now what?

You have a blank slate of a blog with nothing on it, yet all the potential in the world!

Lately I’ve been helping so many people with the setup part of blogging that I’ve sort of forgotten the post-launch period.

My dad literally called me from the barber shop yesterday and I ex Read More