I recently ran into an ad by Audi: a connected brochure, allying online and offline channels to the perfection, creating engagement like never before.
This marketing concept is called connected paper, and others have started using it. I share some great examples and leave it to you to share your thoughts and to imagine other applications.
How to brilliantly integrate paper and online marketing
Posted by
Adrien Saint under Technology
From http://adrien-saint-marketing.strikingly.com 3084 days ago
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