BizSugar.com › Technology › How Digital Sales Aids Can Help Maintain Interest

For most sales organizations, when a sales representative gets in front of a potential customer, that is when they know they can close the deal X% of the time. Content marketing, like Slideshares, blog posts, articles, sales packets, videos, etc., can be viewed by the sales team as simply support material. But, in the modern sales environment, the right sales collateral can make or break the deal, such as using a digital sales aid.