Developers, Small Business and Consumers Benefit from Mobile Geo-Targeted Advertising

Posted by ShashiBellamkonda under Technology
From http://techcocktail.com 4365 days ago

A new Small Business Mobile Survey from Web.com found that 69% of small businesses say mobile marketing will be crucial to their growth in the next five years, while 64% plan to increase their investment in mobile marketing this year.

Another survey by the Pew Internet Research found that 74% of smartphone owners use their phone to get real-time location-based information, and 18% use a geo-social service to “check in” to certain locations or share their location with friends.

The findings of these surveys reinforce how consumer behavior has changed with mobile commerce: Decisions on some purchases are dependent on location-based results from your smartphone