Treat your customers like people, not marketing segments. The key: pay attention to tweets, Facebook posts and other data that can help personalize the relationship.
Build Richer Customer Relationships Using 'Small Data' - Global Cio -
Posted by OpenSourceMedia under TechnologyFrom http://www.informationweek.com 3881 days ago
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“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
“Rachel: Thanks for your input. I tend to agree with you. It was...”
“Hey Martin,
Honestly, no. I think that most people can tell that they are...”
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