David Siteman Garland interviews Tony Horton, creator of the P90X workout, about the basic steps he took in creating his massively successful workout and the marketing he used to reach an amazing $500 million in sales. You don't have to be a fitness fanatic gain insights from this exciting video. Listen to Tony's story about building his powerful brand and consider the takeaways you can apply to your own marketing efforts.

Sponsored Content


Comments


Written by innushanya
371 days ago

http://www.charlesdunbarfitness.com/



Written by HeatherStone
734 days ago

David,

This interview makes me want to go workout. :) No seriously, I think the idea of evolving a marketing and branding strategy comes through loud and clear here and the biggest message seems to be that you need to have a message that makes you stand apart. Thanks for the interview and congrats for hitting front page on the BizSugar community!



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Susan Oakes Takes the Small Business Path @m4bmarketing

After a career in big business, Susan Oakes has taken the small business path. This week's BizSugar Contributor of the … More
Editor's Picks

Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!