David Siteman Garland interviews Tony Horton, creator of the P90X workout, about the basic steps he took in creating his massively successful workout and the marketing he used to reach an amazing $500 million in sales. You don't have to be a fitness fanatic gain insights from this exciting video. Listen to Tony's story about building his powerful brand and consider the takeaways you can apply to your own marketing efforts.


Written by innushanya
686 days ago


Written by HeatherStone
1049 days ago


This interview makes me want to go workout. :) No seriously, I think the idea of evolving a marketing and branding strategy comes through loud and clear here and the biggest message seems to be that you need to have a message that makes you stand apart. Thanks for the interview and congrats for hitting front page on the BizSugar community!

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