Today, I want to share a unique brainstorming technique I learned. This tip came from Mike Palmer, head copywriter for Stansberry Research, as well as the AWAI 2009 Copywriter of the Year and co-author with Michael Masterson of Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism!).
Before hearing Mike speak, I had always struggled with coming up with a big idea for a promotion. A big idea is one good idea the reader can grasp immediately. It has to be strong, easy to understand, and easy to believe.
The Story No One is Telling
Posted by AWAI under StrategyFrom http://www.awaionline.com 4153 days ago
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments