Knowing how creativity works in the brain, a better way to generate creative ideas is reverse brainstorming
Reverse brainstorming: A better way to generate creative ideas
Posted by jorgebarba under StrategyFrom http://www.game-changer.net 4837 days ago
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4837 days ago
I like the idea. It's kind of like the reverse-engineering they do. China recently unveiled their new Stealth fighter. Turns out they studied an American stealth that was shot down in Serbia in the 1990s and built it backwards!
Yoni