BizSugar.com › Strategy › Overcoming the Global Innovation Trade-Off

For their global innovation strategies, many companies have long relied on their ability to assemble people with key capabilities and critical knowledge. They typically do this through co-location: bringing together designers, engineers, technologists, and other creative thinkers in a few innovation centers at home and in lead markets. The new products and services they create are then disseminated to markets across the world.