Rescuing a dead brand and nurturing it back to life is a special kind of business art that requires enterprise, vision and a bit of psychological savvy. Building a brand from scratch is easier, but it lacks the historic richness and recognition of a long established brand. Brands with history are already embedded in the public consciousness; whether memories are bad or good, the presence of any memory can be a marketing boon...
How to Reinvent a Dead Brand
Posted by MyCorporation under StrategyFrom http://blog.mycorporation.com 3985 days ago
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