A game-changer is about to hit the social marketing world. Well-known blogs are claiming that beacons are going to be a revolutionary way for customers to search. In fact, Search Engine Watch is even calling 2020 “The Year of the Beacon.” They are predicting this is going to be a major change in searching function and capability, so it is definitely important for us to start talking about how this might impact SEO strategy. It got me thinking: Are beacons going to be as influential as they sound?


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