BizSugar.com › Strategy › Forget focus

This post looks at the idea of focus and how the leading tech companies are doing everything but.

When I was in business school the first thing I learnt about was this idea of focus, or ‘competitive advantage’. The idea was you have to try to find the thing that you can be the best in the world at or ‘do one thing and doing it well’.

In this post I’m going to look at Google and Amazon, 2 of the big 4 tech companies in 2011 and re-think this idea of focus.