BizSugar.com › Strategy › 21 Sure-Fire Call to Action Phrases to Increase Conversions - MACs Women

One of the most important features of a web page is the call to action (CTA). It’s a clear statement that tells visitors what to do next or how to reach a goal. When put to use the right way, it can hugely boost up the conversion rates which can translate into thousands of dollar of sales revenue.

A recent study conducted by User Interface Engineering shows that a web page with a powerful call to action gains 72% more conversion, compare to a web page without it, with only 6%. That’s a HUGE difference there!