BizSugar.com › Startups › What is Indiegogo for Entrepreneurs?

Crowdfunding platforms have turned traditional funding on its head, so much so it is poised to surpass venture capital or VC funding. With more than $34 billion raised in 2016 through different crowdfunding platforms, the launch of Indiegogo for Entrepreneurs is an attempt to support those seeking funding from concept to market.
In an announcement posted on the official Indiegogo blog, the company says it wants to improve the product experience of its users by delivering educational content for building a product and launching a campaign.
This type of early stage content delivery or marketing is a technique with proven results. According to new research by Conductor, consumers are 131 percent more likely to buy from a brand immediately after they consume early-stage, educational content.