BizSugar.com › Startups › We Just Need 2% Of The Market

I don’t know how many times I’ve heard entrepreneurs say this or how many times I’ve read it in a business plan. It seems simple, right? How could the business not get such a small percentage of the market? And given that the market it huge, they’ll be doing 8 figures by their third year. Unfortunately, this weak reasoning often lulls entrepreneurs into a false sense of security. No one gives you market share for just showing up.