The gaming and toy industries have often been dominated by a small group of companies with the assets and marketing reach to secure shelf space in retail stores and online traffic. The continued growth of the Toys-to-Life sector, however, is shifting the scales in favor of small businesses and solopreneurs alike.
Toys-to-Life is a gaming trend that incorporates physical toys into digital games. With the launch of Activision’s Skylanders occurring in 2011, the industry is projected to grow to over $8 billion in revenue by 2013. When other major names like Disney and Lego joined in on the toys-to-life movement, it seemed that this industry would also be dominated by major players. The opposite has been the case, however, as Disney left not only Toys-to-Life but the entire gaming industry earlier this year.
Toys-To-Life And Gaming Industries Turn To Startups For Innovation
Posted by lyceum under StartupsFrom https://smallbiztrends.com 2646 days ago
Who Voted for this Story
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments