BizSugar.com › Startups › The Start-Up J Curve Dispels the Myth of the Overnight Success

The Start-Up J Curve: The Six Steps to Entrepreneurial Success seeks to dispel the myth of “overnight startup success”. What really goes on behind the scenes is a lot messier than entrepreneurs (and the general public) have been led to believe. Most people assume that startups struggle to hit a certain point and then hit viral to become an instant success.
That couldn’t be further from the truth.
In reality, most startups go through a roller coaster ride of false starts, abandoned opportunities and changed directions. The irony is that most startup owners don’t realize this until they’ve been through it.