BizSugar.com › Startups › SaaS Business Model Magic & Mythology

As consumers, we’ve become increasingly familiar with the notion of paying a monthly fee for various business and lifestyle services. Whereas we once rented movies by the title by driving to Blockbuster, we now have access to virtually unlimited content on Netflix. Even morning rituals as basic as shaving, which once involved routine trips to the drug or grocery store, are now available by subscription.