BizSugar.com › Startups › Make Your Retention Great Again: A Growth Hacker’s Guide to Retention Optimization – InnerTrends

User retention is the scary metric every web analyst, product manager, and marketer is afraid of. I’ve struggled for years to find the magic bullet that will make retention optimization painless.

I still don’t have a quick and easy answer, I’ve come to realise that if you break it down into multiple stages, it becomes a lot easier to tackle.

Reporting retention according to the number of users who have finished onboarding, instead of those who signed up, can make you understand what's the actual issue of the product.