BizSugar.com › Startups › Common Causes of Startup Failure and How To Prevent Them

Hearing a success story about a startup might motivate you to build one — after all, if they can do it, why can’t you? But the cold reality is that 50% of small businesses fail in the first four years following their conception. CB Insights analyzed 101 post-mortem essays of startup founders and came up with 20 reasons why their startups failed, with “no market need” leading the results at 42%.

So here are some of the main reasons that start-ups fail.