Big-bang hard launches make sense for large enterprises like Apple or Microsoft, who are building on existing revenue streams and have the resources for lavish events, Superbowl ads and large inventory buildups. But for startups with limited resources and experience, I always recommend a soft launch or toe-in-the-water approach in a local market -- and scale up later.
6 Reasons Startups Should Skip the Big-Bang Launch
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 3073 days ago
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