BizSugar.com › Startups › 5 Tips to Use SlideShare for Personal Branding

The first thing a potential employer or investor will do when they get your resume is ‘Google you’ (that’s your Zero Moment of Truth) there is no doubt about that; they will check out all your social media profiles (LinkedIn, Google+, Facebook, Twitter, Quora etc.) and anything else that comes up. According to a study released by Microsoft Research in 2010, 70% of recruiters said they’d rejected applicants based on info they found online. Now there might not be something ‘dodgy’ out there about you but at the end of the day if your Online Brand Presence is not cohesive the results could still be a rejection.