Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

Sponsored Content

Who Voted for this Story



Comments


Written by HeatherStone
875 days ago

Interesting post, Martin. Reverse engineering back to the customer, everything from marketing & sales to development of the product doesn't seem like rocket science to comprehend, but how many businesses really do this, have the ability to change culture in time to actually capitalize on the changes? I mean, this is good advice as far as I can tell, but who are the success stories that have done this? Just wondering. :)



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Fred Leo: BizSugar "Contributor of the Week"

Are you eligible to be our BizSugar "Contributor of the Week" on Facebook? Fred Leo is! So give him a big … More
Editor's Picks

Have you tried BizSugar's new video posting feature?
It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!