Entrepreneurs always work hard to create an innovative product or service, but often count on standard seller marketing for sales. But the reality is that sellers are no longer in charge of the customer buying process. Reports suggest that 90% of today’s shoppers skip marketing pitches, to research online before they buy, and over 50% check user reviews before making a decision.

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Written by HeatherStone
1392 days ago

Interesting post, Martin. Reverse engineering back to the customer, everything from marketing & sales to development of the product doesn't seem like rocket science to comprehend, but how many businesses really do this, have the ability to change culture in time to actually capitalize on the changes? I mean, this is good advice as far as I can tell, but who are the success stories that have done this? Just wondering. :)



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