Every entrepreneur believes that their product or service is different, and that every customer will quickly see the advantage over competitors. Yet true product differentiation in the eye of the customer is rarely achieved. According to a survey by Bain & Company a while back, 80% of businesses believe they have differentiated offerings, but only 8% of customers agree.





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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!