By Lanre Solarin

After a few weeks of starting your online business, you realize that guest blogging is the next big content marketing strategy. So, you jump right at it. You place your feet in a churning bowl of water and then go on a 7 day writing boot camp. With up to 50 guest posts in your arsenal, you start submitting them to bloggers who, lucky for you, actually accept them.

Then you wait….and wait some more.

Yes you get traffic, but only 5% actually become subscribers. After 3 months, 3% of these subscribers eventually unsubscribe after realizing that your business wasn’t for them. To make things worse, only 0.5% actually buy your product. They try it for a few weeks and then ask for a refund.

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Comments


Written by lyceum
631 days ago

My question to Lanre Solarin: Why use the word "suck" in post on guest blogging? ;)



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