BizSugar.com › Social Media › Why Startups Must Build Online Influence

Understanding Social Media Influence is essential for entrepreneurs when shaping their social media strategy for companies in the early stages. Startup founders, senior management, advisors and investors are all part of the voice of the startup, and even more so in the early stages of the new company. Amplifying this voice and making it loud and clear can†give†a huge boost to the startup company's marketing efforts, while supporting its growth and leveraging its communications efforts.