Social media isn't about "embracing your audience" or "joining the conversation". For businesses, social media is much more valuable. Here's why.
Why Social Media is the New Public Relations
Posted by FixCourse under Social MediaFrom http://fixcourse.com 4504 days ago
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4504 days ago
I've seen different versions of this same message in many places recently. You're probably right that social media is the new PR, but it's the new a lot of other things too. The key, I think, is to let go of budget words and focus on how social media should work for you.