Almost every type of communication now has a digital element to it. This is particularly crucial in retail where we are currently seeing a major shift in consumer spending habits from offline to online.

A few years ago fashion designers would not have entertained the idea of putting their precious collections on the internet, but today it has become the be all and end all. Without a digital element to your campaign, it’s almost worthless.
- See more at: http://www.jonnyross.com/news/the-growth-of-online-retail-and-the-increasing-importance-of-digital-communication#sthash.9ktLCMxg.dpuf





Comments


Written by HeatherStone
1596 days ago

Hi Jonny,

There has been a lot of buzz and a lot of data about the increased importance of online retail. And with good reason. Certainly the trend of online purchasing continues with no sign of slowing so this is a growing opportunity online business owners need to consider.



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