Almost every type of communication now has a digital element to it. This is particularly crucial in retail where we are currently seeing a major shift in consumer spending habits from offline to online.

A few years ago fashion designers would not have entertained the idea of putting their precious collections on the internet, but today it has become the be all and end all. Without a digital element to your campaign, it’s almost worthless.
- See more at: http://www.jonnyross.com/news/the-growth-of-online-retail-and-the-increasing-importance-of-digital-communication#sthash.9ktLCMxg.dpuf





Comments


Written by HeatherStone
1149 days ago

Hi Jonny,

There has been a lot of buzz and a lot of data about the increased importance of online retail. And with good reason. Certainly the trend of online purchasing continues with no sign of slowing so this is a growing opportunity online business owners need to consider.



Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Roy Opata Olende @RoyBoss Targets Employee Engagement

Roy Opata Olende has some insight what will make your employees work more effectively. He didn't plan to become … More
Editor's Picks


Post your small business video to BizSugar today!
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?