Almost every type of communication now has a digital element to it. This is particularly crucial in retail where we are currently seeing a major shift in consumer spending habits from offline to online.
A few years ago fashion designers would not have entertained the idea of putting their precious collections on the internet, but today it has become the be all and end all. Without a digital element to your campaign, it’s almost worthless.
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The growth of online retail and the increasing importance of digital communication
Posted by jonnyross under Social MediaFrom http://www.jonnyross.com 3934 days ago
Made Hot by: tiroberts on August 2, 2013 5:40 pm
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3925 days ago
There has been a lot of buzz and a lot of data about the increased importance of online retail. And with good reason. Certainly the trend of online purchasing continues with no sign of slowing so this is a growing opportunity online business owners need to consider.