Almost every type of communication now has a digital element to it. This is particularly crucial in retail where we are currently seeing a major shift in consumer spending habits from offline to online.

A few years ago fashion designers would not have entertained the idea of putting their precious collections on the internet, but today it has become the be all and end all. Without a digital element to your campaign, it’s almost worthless.
- See more at: http://www.jonnyross.com/news/the-growth-of-online-retail-and-the-increasing-importance-of-digital-communication#sthash.9ktLCMxg.dpuf

Sponsored Content


Comments


Written by HeatherStone
424 days ago

Hi Jonny,

There has been a lot of buzz and a lot of data about the increased importance of online retail. And with good reason. Certainly the trend of online purchasing continues with no sign of slowing so this is a growing opportunity online business owners need to consider.



Log in to comment or register here.

Free, Fast & Easy: A new way to communicate benefits to employees

  We know that as a small business owner, you have your hands full. Aflac has made it easier for you to communicate …
Subscribe

Larry Keltto @Larry_Keltto Flies Solo in Entrepreneur Life

For Larry Keltto, entrepreneurship was a choice. After getting married in 1993, Keltto discovered the hours of a … More
Editor's Picks

Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?