Gone are the days of mass marketing and generic sales tactics. B2B customers today are savvier, less patient and have higher expectations for personalized communications to drive their purchasing decisions. Spam emails, newsletters and webinar invites are just about as effective as sending your prospect last week’s newspaper, and not surprisingly have low success rates.
The Changing Role of the B2B Sales Rep in Social Selling
Posted by
koka sexton under Social Media
From http://socialprise.wordpress.com 500 days ago
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