Looking to improve on your social media? Then here are a few great social media books I can recommend with all my heart, you'll know it all after this
The Best Social Media Books For Your Summer Reading
Posted by ZoeSummers under Social MediaFrom http://www.massplanner.com 3160 days ago
Made Hot by: sophia2 on July 27, 2015 12:31 pm
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Comments
3154 days ago
3156 days ago
3156 days ago
Of course, it all depends on your business. People always rush to be present on all the social networks at once and they get overwhelmed with all the information even before they get the chance to master at least one of them.
My recommendation would be to start small with one social network, and add a different platform to the marketing mix one step at a time. The obvious choice for many businesses is to start with Facebook. Most of their target audience are already on Facebook, so it makes sense. But sometimes you have better results on Twitter for example. Or if you have a small online store and you have nice pictures with your products, you have to include Pinterest in your strategy. LinkedIn is more beneficial for b2b companies, for example, and Google+ helps you a lot with SEO. As I said, it all depends on the niche you're in.
But as a general rule, you're better off with a mix of at least two social networks: Facebook and Twitter, Pinterest and Instagram goes hand in hand. When you're comfortable with two social networks, you can add another one like Google+ and LinkedIn. If your target audience consists more of teenagers you can consider Snapchat, Vine or Tumbler.
3157 days ago
From the books that you've read and your personal experience, what social media sites do best in the small business/local marketing world?
Let us know!
The Tek Team