Study: Only 4.7% of a Brand’s Fan Base Generate 100% of Its Social Referrals | Small business news; tips; networking | BizSugar

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Study: Only 4.7% of a Brand’s Fan Base Generate 100% of Its Social Referrals

Posted by ronsela under Social Media
From http://technorati.com 3746 days ago
Made Hot by: BizWise on January 25, 2014 9:12 pm

It’s time brands focused on building the brand army. Not all fans are equal. Its time to start focusing some budget on working better with the organic influencers you have within your own social media following.

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Comments

Written by kingofcontent92
3743 days ago

4.7% is I think a big number if you like have a million buyers or devotees but I think it is quite small if you are a big time brand. Planning ahead is one way of avoiding the loss.

- 1 +

Written by lyceum
3743 days ago

Is this an extreme example of the 80/20 rule? I haven't checked out Technorati for a long time, so it was nice to read a post there.

- 1 +

Written by tiroberts
3745 days ago

Interesting study data and results. Thanks for sharing this article with our community.

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