BizSugar.com › Social Media › Social Media is a Two-Way Street

By now, the majority of businesses get that social media isn’t just a place for college kids to stalk each other anymore. Social media has become a large part of the lives of people of all different ages and backgrounds. This means that no matter what kind of business or industry you are in, your target audience is using social media. Social media is a great way to build a brand and improve a search engine presence. Unfortunately, too many businesses that are involved in social media still don’t “get it”. They just use it as another medium to advertise. Social media is about being social and businesses that don’t understand that will be tuned out, un-followed, and un-Liked.