BizSugar.com › Social Media › Pinterest Dominated by Women, High User Retention in 2014 [REPORT]

If you’re trying to get more creative, whether it’s looking for a healthy recipe or home redecorating ideas, Pinterest is the place to go. When a user finds something of interest to them, they “pin” it to a board and can have a permanent reminder of it. Pinning is an aspirational activity, meaning when a user pins, he or she is making a statement “I want this.” Because of this, data on Pinterest is data on user aspirations and RJMetrics decided to take advantage of that to study user engagement, aspirations and look into Pinterest’s future.