BizSugar.com › Social Media › Is Social Proof Really Any Proof At All?

By definition social proof numbers are shortcuts. Brand logos and other symbols are shortcuts. It isn’t “good” or “bad” that we use shortcuts, in fact we use shortcuts all the time. So here’s a question for you…

How much social proof do you think your business needs in order to attract more leads and customers? And what exactly is social proof in the context of a website or blog? Let’s dig in.