BizSugar.com › Social Media › Important Social Media Statistics That Influence Business Decisions (infographic)

One of the main reasons why social media marketing is important for business is because of the huge number of users. Around 70% of the U.S population has at least one frequently used profile, and more than half of them use numerous social networks. On a global scale, the number of people who actively uses social networks is around 2.307 billion and that number is expected to rise up to 3 billion by 2019.

Of course, when we talk about social networks, the first thing that comes to mind is selfies and pictures of meals, however, there is so much more than that...