BizSugar.com › Social Media › How To Tweet: New Research On What Drives Engagement - infographic

Did you know that on Twitter, tweets that include images receive significantly more engagement, nearly 23 percent more retweets, favorites, replies combined than tweets without images. And that Tweets that do not include links receive, approximately 25 percent more engagement, on average, than tweets that do include links.

The science of Twitter engagement is always evolving, that's why the team at Buffer has analyzed one million Twitter tweets, to learn about what factors affect the amount of engagement tweets receive.