Wish you had a better plan for your social media marketing initiatives? Well, time to stop wishing and start learning.

This post will discuss the importance of effective goal-setting and metric targeting during the planning phase of your social media marketing strategy and how to use a document strategy to drive your social efforts in the right direction.

Discover how to pursue and track your progress for these 4 social media marketing goals.


Written by jasonchow
332 days ago

Nice share. The post includes examples from brands. I'm sure we can learn from it. And, I agree social media marketing is a long battle.

Written by pdebraux
331 days ago

Thanks Jason! No doubt, social media is a long-term investment and it can become hard to keep core goals in mind. When there's that much to think about, it's always good to revert back to your initial objectives. Stick to them and you'll always be targeting the right metrics :)

Written by lyceum
336 days ago

Pierre: Thanks for your input. Please, keep up the good work with sharing good stuff! :)

Written by lyceum
337 days ago

This is a long plan to go through! ;) I have to bookmark this post and come back to it now and then...

Written by pdebraux
336 days ago

It's quite a chunk, yeah. But it really comes down to 4 key goals and driving them forward by targeting corresponding metrics.

Glad you found it bookmark worthy :)

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