BizSugar.com › Social Media › How the Search Engines Are Using Social Media

The lines between social media and search are getting more and more blurred every day to create a new, hybrid version of the two disciplines—social SEO. Both social media marketing and SEO are incredibly long-term if you want them done right, which may intimidate many site/business owners that are looking for quick and easily measured ROI. They may not be willing to invest the time and effort required to make social SEO work for them and their site. However, social SEO seems to be the way that the search engines are heading. If you want your site to survive, you’ll have to adapt.