Klout has become a valuable resource for major brands and businesses looking to maximize their influence through social platforms. Here are some reasons your business should consider using this free online service.
Gaining Klout: How Your Social Media Score Can Help Build Your Business
Posted by mallton under Social MediaFrom http://www.thesocialmediahat.com 3761 days ago
Made Hot by: BizWise on January 9, 2014 8:59 am
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“Lisa: I have not heard about the expression, "engagement...”
“Adam: Do you have a favorite tool at the moment?...”
“Adam: I have to look into this issue in the near future... ;)...”
“Rachel: Thanks for your input. I tend to agree with you. It was...”
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Honestly, no. I think that most people can tell that they are...”
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3734 days ago
3744 days ago
3734 days ago
3760 days ago
Mike: What's your Klout score? I think I have around 60 at the moment.
3744 days ago
For instance, my Klout Score is currently 79, and has been between 75 - 79 for months. Yet on Google+ my follower counts and engagement levels have continued to rise dramatically. If Klout was giving appropriate weight to Google+, my score would reflect that.
But my point with Klout is that *everyone* has the same issues. No one else is getting any more weight from Google+, so it becomes less of a factor. Instead, what I may need to look at, if I'm comparing scores, is whether or not someone else, specifically, is more or less active than I am on Google+.
If I have a lower Klout Score, but they're far more active on Facebook and far less active on Google+, I might be fine with that. If they have approximately the same amount of activity as I do on Google+, than I know there are things they may be doing better than I on other platforms and warrants more attention. Particularly if they're a competitor.