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Disney's MagicBand: Next-Generation Customer Experience Without Social Media Integration?

Disney's MagicBand: Next-Generation Customer Experience Without Social Media Integration? - http://dashburst.com

Posted by danielzeevi under Social Media
From http://dashburst.com 3981 days ago
Made Hot by: PMVirtual on June 11, 2013 3:38 am

Disney is well known for providing the ultimate entertainment experience, and for some time they have also been trying to expand the customer on-site experience at their parks with RFID technology.

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Comments

Written by lyceum
3975 days ago

Is this the key to the Magic Kingdom? ;) Fascinating read. I wonder if they have done a benchmarking case study on Nike's fuel band.

- 0 +

Written by tcamba
3981 days ago

Honestly, all I can say is wow. Wow, and wow! Disney does it again. Finding a way to increase their profits without sacrificing quality.

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