Competitive Advantage Redefined

Posted by JoshAK under Social Media
From http://socialmediatoday.com 3871 days ago

As the industry’s fall conference schedule continues, those in attendance all seem to agree on one new reality: The definition of competitive advantage has changed. What advertisers, brands, marketers and tech innovators don’t agree on is how that advantage is achieved.

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Comments

Written by HeatherStone
3871 days ago

Hi Josh,

Thanks for sharing this incredible post! I think the idea of a market defined from the bottom up clearly makes close attention to social media even more important. But do you think anything's really changed? Isn't this just another way of saying the customer must be the focus? This has always been the case, but perhaps it's huge corporations who are just beginning to really realize it.

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Written by HeatherStone
3870 days ago

Hi Josh,

Agree with you completely about the Steve Jobs approach. More importantly, I guess the lesson here is to continue reevaluating your relationship with your customers. That's probably always the best way to stay competitive and ahead of the curve.

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Written by JoshAK
3870 days ago

I'm a firm believer that there really isn't much new out there just different ways to approach it. I think the availability of more data then we know what to do with has given us a different approach to serving the customer. I also think social media has given us a very different way to interact with customers. What I find interesting about this article is the different ways people approach the customer first model. If you consider Steve Jobs he acted like customers didn't know what they wanted so he built products and told the customers they wanted it. That seems counter intuitive but worked well for him. So I'd say yes nothing has really changed we still need to be customer centric, but the question is how?

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