BizSugar.com › Social Media › Brand personality marketing: the importance of ‘the shareable idea’.

As discussed in a previous blog, I recently attended Leeds Business Week and was really impressed with the events, finding many of the presentations very useful, in particular those focusing on bespoke personality marketing.

One of the highlights for me was watching Chris Middleton from Eskimo Soup present. Chris’ presentation focused on marketing for personality in technology companies and he referred to a couple of example campaigns that really helped to bring the content of his presentation to life.