BizSugar.com › Social Media › Are you treating your blog as an asset for your business?

A blog is an asset to any business. A blog is used to generate revenue by drawing readers in to becoming customers. But a blog can also be a saleable item in its own right. If it is successful and is in a position to be applicable to a business in the same space as the content of that blog, perhaps it could be sold to that business? Do you think of your blog as a revenue generating asset or simply a place to write about your business?