BizSugar.com › Social Media › 5 Reasons A Salesperson Needs A Facebook Page

One of the challenges I see confronting larger organisations with a sales force is how to connect the feet on the street to the social media strategy. The traditional divide between sales and marketing gets even more exacerbated when social media becomes a reactive medium since the cycle time to convert insights into new sales opportunities is usually very long.

Social selling across an organization might include creating multiple Facebook pages: One for each of the sales agents. Then the organization can push content to the salesperson’s pages to enable lead gen, referrals and other conversions from the salesperson’s network on Facebook directly on the salesperson’s Facebook page.