BizSugar.com › Social Media › 11 Organic Social Media Marketing Tactics to Increase Your Reach

There’s a world of difference (and difficulty) between using social media as a consumer versus harnessing it for your business.

Some people can post a picture of their kids to Facebook and see 100 Likes overnight. But small businesses with growing audiences might have a harder time trying to get the same results organically.

If you want to realize the long-term potential of social media, you can't just focus only on promoting your products. You also need to incorporate tactics and types of content that create organic (unpaid) engagement.