BizSugar.com › Social Media › “I Don’t Do Social Media.” Really? In that Case, You Don’t Do Marketing

It’s tempting to look at social media as simply being another alternative medium.

For example, if you are a direct mail copywriter, it’s perfectly reasonable to say, “I don’t do radio commercials.”

Or, if you write print ads, it’s fine to say, “I don’t do direct mail.”

So how come it isn’t OK to say, “I don’t do social media”?