From Dale Carnegie to Robert Cialdini and Kevin Hogan, much information written on influence emerges from men. Even though the ideas and opinions they offer are valuable, women are yearning to know what influence tactics, negotiations, and language resonate for them.

We are thirsty to study how we can use influence strategies with OUR minds, OUR emotions, and OUR desires. A disconnect exists between what works for men and what works for women. Why shouldn’t there be? I don’t want to be a man. Do you?

How many times do you think, “How would I, as a woman, approach this?” Translation – who do you have to get permission from, will you be corrected you on your decision, or is it safe to think, feel and act as you (a woman) with no fear of being questioned?

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