BizSugar.com › Self-Development › Industry Training. Upskill Now, or Fall out of the Race -

I have spent the better part of 20 years in search engine optimisation. In that time I have seen a dramatic change in the skills required to undertake even the most basic search engine optimisation tasks.

While the tools of the trade for web design and customer service may not have changed dramatically, the expectation of users has changed.